THE POWER OF CLARITY
After countless brewery tours, doubtless, you get the feeling that if you have seen one, you have seen them all. It can be a challenge to keep the brewing process engaging when the process of brewing isn't clearly on display. By utilizing 4th Wave's transparent brewing technology, that problem is eliminated entirely.
Let the Ingredients Shine
In world class restaurants, the ingredients are crucial to the customer experience. We believe that breweries should be no different. But what does it take to elevate the ingredients of beer? that question is one that has been perplexing brewers for decades. The problem was that the ingredients and the process that gets them from grain to glass is mysterious, complex, and quite literally, opaque to most consumers. In order for the ingredients to shine, we need to be able to see them! That is the simple basis for the the 4th Wave concept, asking the question:
What would happen if everyone could see the beauty of brewing?
For Asheville Beer Week 2024, our brewery hosted beer educator LaTreace Harris, also known by her handle The Beery Godmother, for a live "Brew Along" event that covered the brewing process from start to finish. This demonstration shows the 4th Wave system in action, providing an unmatched window into the brewing process for this beer educator to show what the ingredients are and why they matter.